Since 2019, I’ve had the privilege of working with PAZ, a leading packaging design agency. During this time, I’ve collaborated with clients such as Pingo Doce, Amanhecer, and Recheio, developing a diverse range of packaging designs for various industries including food and beverage, cosmetics, hygiene, and more.
My creative process starts with in-depth research and client consultations to understand the brand and packaging requirements. By analyzing market trends and consumer insights, I develop compelling concepts. These concepts are brought to life through detailed 3D modeling and engaging client presentations, with continuous refinement based on feedback. In the final stages, I prepare print-ready files and oversee production to ensure the highest quality results. Attention to regulatory guidelines, typography, color palettes, and product photoshoots are essential to my approach, ensuring each package effectively communicates the product’s essence and enhances the brand experience.
Each project has been an opportunity to push the boundaries of creativity and functionality, ensuring that every design not only stands out on the shelf but also resonates with consumers.
